What do you need to start your own podcast
Online brand, 02/14/18
Last week we attended Social Media Breakfast where we learned about what one needs to start a podcast. Now, we want to share this awesome information with you.
Podcasts are becoming more popular among bloggers and influencers. It is another outlet that helps to build relationships with audiences and customers.
1. Remember 3W
As always, you need to start with some important questions:
1. What topics are you passionate about?
2. Why is it so important to talk about them?
3. Who is your target audience?
It's simple as that.
2. Get some tech
Next, you need to decide how you record your podcast.
Definitely, you can simply record your voice on your phone and edit it right there. However, professionals say it's better to produce a high-quality podcast right from the start. "Podcasts are worth doing and it's worth doing it well," said the host of The H podcast, Luke Brawner, during the event. Take care of your podcast’s image from the start so a hundred episodes later you would not ask yourself, "What was I thinking?"
It all depends on your budget.
The most affordable way is to get a decent microphone (for instance, Audio-Technica ATR2100) and use basic recording/editing programs such as GarageBand on Mac or Audacity on PC (there are many other programs you can download). Please keep in mind that it takes approximately 1 to 6 hours to record and edit one episode. It sounds like a lot, but if your budget is limited, this is the way to go.
If you have some extra money, you can rent hours in a professional studio, find a professional editor, and a voice artist. The cost here depends on the market in your city. Our advice is to spend time on research to find people who will be the best fit for you, both creatively and financially.
3. Distribute it.
Now, when your podcast is ready to go, you need to find a hosting platform, such as Libsyn.com. It has everything you might need: publishing tools, media hosting and delivery, website, stats, and more. Libsyn also helps with distribution to Facebook, Twitter, Blogger, WordPress, and mobile apps for Apple iOS and Android. There are a variety of pricing plans to meet your needs and budget, and you can start as low as $5 per month. There are also similar platforms such as Buzzsprout, Podbean, Simplecast, and others.
Moreover, you can upload episodes directly to SoundCloud, iTunes, Spotify or Google Play. It's better to syndicate the podcast and increase the chances of reaching a wider audience. Plus, people use different platforms to listen to podcasts, so it's a good idea to make yours available on as many platforms as possible.
4. Go one step further.
Embed your podcast to your website and adjust SEO settings. It will help more people to discover your podcast (and website) and become one of your regular listeners. If you don't know how to set SEO, you can find tons of helpful articles/videos online.
5. Other tricks to consider
Before you start working on your podcast, listen to different podcasts and decide what format will work best for your audience. (Remember to keep it simple and "clean.")
Consider finding a co-host. You'll save time, money, and it's fun.
The professionals we met advised to seek for sponsorships. It helps to connect with the audience on a different level and adds more authority and expertise to your podcast. Again, listen to some examples first. ;)
Pitch media. Search media contacts that might be interested in spreading the word about your podcast with their readers.
Keep in mind that to build quality relationships with the audience and customers, we all need to strive to create quality content.
We hope our little summary will motivate you to create a successful podcast of your own.