Facebook Group for your Business
Online blog, 04/25/18
Facebook Group becomes a great tool for building new communities and make online interactions on Facebook more meaningful and engaging. More than 1 billion people have already joined Facebook Groups and this number is expected to grow. Whether you want to connect with people to discuss new trends in your industry, learn more about new products of your favorite brand, or share tips and tricks for traveling to another city or country — there is a Facebook Group for that.
Groups vs. Pages
The obvious difference is that Pages have followers and Groups have members. Think about Page as a personal profile for your business where you can share the latest news about your company, current trends, photos/videos, etc. Group's goal, on the other hand, is to bring people together to communicate about their shared interests.
Unlike Pages, with Groups, you have more options to customize your audience. Groups have three privacy options: public, closed and secret. Each of the options gives you the opportunity to decide the total number of people in your group and how they can join it.
There are some pros and cons for both Pages and Groups, but today let’s talk how Facebook Group can help your business.
Become a resource for your customers
Creating a Facebook Group is a great way to bring more value to your current and/or potential customers. A Group lets you follow up with your customers and answer their questions. It’s a place where you are able to develop more isolated conversations with your customers about industry trends or your new product/service. Groups are also a great way to gather feedback, promote upcoming events, or provide discounts that are only available to Group’s members. Well-managed and organized Facebook Group is an amazing opportunity to gain brand advocates, loyal customers, and build relationships with influencers.
Be a resource for your employees
Whether your employees spread around the country (or even across the globe) or you see them every day in the office, Facebook Group is a great way to keep in touch with everyone and promote your company’s culture. Additionally, it’s a great opportunity for your employees to share ideas and industry news or organize a company event or a volunteering trip to a local charity. Everything starts with an employee and each one of them represents your business, so fostering great relationships among company’s employees is crucial for your business success.
Be a resource outside of your own Facebook Group
Finally, you or your company’s experts can join Facebook Groups where your targeted audience might "hang out." This step can increase the awareness of your business. People join groups because they want to find more information about a specific topic. Do your research, find relevant groups and questions, and offer your solution. You can simply comment and share your knowledge, refer to the blog post on your website, or even share how your products or services can help. However, remember not to sound too salesy because people will notice and might kick you out of the group. Another important thing to keep in mind is to be an active member of those groups to gain credibility and trustworthiness over time.
Building a successful Facebook Group takes time and effort. Yet, it is a great tool to build meaningful relationships with your current and potential customers.